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TOOTHPASTE — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 9 brands measured · category Trust 0
As of Aug ’26, COLGATE leads TOOTHPASTE on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | COLGATE | 251 | 150 | 223 |
| 2 | CLOSE UP | 108 | 37 | 78 |
| 3 | ORAL-B | 2 | 48 | 29 |
| 4 | PEPSODENT | 32 | 16 | 25 |
| 5 | COLLAGE | 2 | 6 | 6 |
| 6 | DABUR | 6 | 1 | 4 |
| 7 | CLOSEUP | — | 3 | 2 |
| 8 | DARLIE | — | 2 | 1 |
| 9 | PROMISE | — | 1 | 0 |