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TOOTHPASTE — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, COLGATE leads TOOTHPASTE on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | COLGATE | 229.31 | 114.77 | 191.89 |
| 2 | ORAL-B | 111.99 | 30.46 | 72.85 |
| 3 | CLOSE UP | 41.74 | 18.40 | 31.94 |
| 4 | DABUR | 17.01 | 6.61 | 15.54 |
| 5 | PEPSODENT | 17.09 | 3.90 | 8.09 |