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TOOTHPASTE — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 4 brands measured · category Trust 1
As of Jun ’26, COLGATE leads TOOTHPASTE on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | COLGATE | 420 | 446 | 486 |
| 2 | CLOSE UP | 103 | 144 | 137 |
| 3 | PEPSODENT | 7 | 19 | 15 |
| 4 | ORAL-B | 8 | 8 | 10 |