TOOTHPASTE
DABUR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in TOOTHPASTE
Buying Intent
15.54
4th in category
Brand Trust
17.01
index value
Brand Desire
6.61
index value
As of Sep ’26, DABUR records a Buying Intent index of 15.54, placing it 4th of 5 brands measured in TOOTHPASTE. Its Brand Trust index reads 17.01 and Brand Desire 6.61. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 48.34 | 117.15 | 98.66 |
| Nov ’25 | 113.24 | 107.95 | 123.12 |
| Dec ’25 | 42.35 | 155.91 | 112.08 |
| Jan ’26 | 265.47 | 93.11 | 201.19 |
| Feb ’26 | 54.43 | 212.36 | 147.29 |
| Mar ’26 | 43.97 | 117.04 | 95.66 |
| Apr ’26 | 70.82 | 86.34 | 87.38 |
| May ’26 | 23.68 | 94.87 | 66.07 |
| Jun ’26 | 48.08 | 12.52 | 34.04 |
| Jul ’26 | 55.26 | 27.67 | 46.33 |
| Aug ’26 | 46.03 | 5.33 | 28.68 |
| Sep ’26 | 17.01 | 6.61 | 15.54 |