TOOTHPASTE
DABUR — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 6th of 9 in TOOTHPASTE
Buying Intent
4
6th in category
Brand Trust
6
index value
Brand Desire
1
index value
As of Aug ’26, DABUR records a Buying Intent index of 4, placing it 6th of 9 brands measured in TOOTHPASTE. Its Brand Trust index reads 6 and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 105 | 40 | 82 |
| Oct ’25 | 48 | 117 | 99 |
| Nov ’25 | 113 | 108 | 123 |
| Dec ’25 | 42 | 156 | 112 |
| Jan ’26 | 266 | 93 | 201 |
| Feb ’26 | 54 | 212 | 147 |
| Mar ’26 | — | 3 | 2 |
| May ’26 | — | 10 | 6 |
| Aug ’26 | 6 | 1 | 4 |