TOOTHPASTE
PEPSODENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 9 in TOOTHPASTE
Buying Intent
25
4th in category
Brand Trust
32
index value
Brand Desire
16
index value
As of Aug ’26, PEPSODENT records a Buying Intent index of 25, placing it 4th of 9 brands measured in TOOTHPASTE. Its Brand Trust index reads 32 and Brand Desire 16. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 76 | 22 | 56 |
| Oct ’25 | 133 | 106 | 134 |
| Nov ’25 | 55 | 60 | 65 |
| Dec ’25 | 59 | 20 | 41 |
| Jan ’26 | 43 | 46 | 64 |
| Feb ’26 | 42 | 64 | 62 |
| Mar ’26 | 54 | 13 | 25 |
| Apr ’26 | 60 | 62 | 69 |
| May ’26 | 50 | 15 | 33 |
| Jun ’26 | 7 | 19 | 15 |
| Jul ’26 | 25 | 63 | 53 |
| Aug ’26 | 32 | 16 | 25 |