TOOTHPASTE
PEPSODENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 5 in TOOTHPASTE
Buying Intent
8.09
5th in category
Brand Trust
17.09
index value
Brand Desire
3.90
index value
As of Sep ’26, PEPSODENT records a Buying Intent index of 8.09, placing it 5th of 5 brands measured in TOOTHPASTE. Its Brand Trust index reads 17.09 and Brand Desire 3.90. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 132.59 | 106.05 | 133.68 |
| Nov ’25 | 55.17 | 59.57 | 64.76 |
| Dec ’25 | 58.91 | 20.43 | 40.64 |
| Jan ’26 | 42.58 | 46.13 | 63.88 |
| Feb ’26 | 42.21 | 63.54 | 61.78 |
| Mar ’26 | 53.58 | 12.81 | 24.68 |
| Apr ’26 | 59.68 | 62.44 | 68.66 |
| May ’26 | 50.03 | 14.88 | 32.89 |
| Jun ’26 | 6.99 | 18.98 | 14.71 |
| Jul ’26 | 24.78 | 63.30 | 52.71 |
| Aug ’26 | 31.68 | 16.23 | 25.07 |
| Sep ’26 | 17.09 | 3.90 | 8.09 |