TOOTHPASTE
PEPSODENT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 4 in TOOTHPASTE
Buying Intent
15
3rd in category
Brand Trust
7
index value
Brand Desire
19
index value
As of Jun ’26, PEPSODENT records a Buying Intent index of 15, placing it 3rd of 4 brands measured in TOOTHPASTE. Its Brand Trust index reads 7 and Brand Desire 19. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 110 | 53 | 91 |
| Aug ’25 | 96 | 77 | 97 |
| Sep ’25 | 76 | 22 | 56 |
| Oct ’25 | 133 | 106 | 134 |
| Nov ’25 | 55 | 60 | 65 |
| Dec ’25 | 59 | 20 | 41 |
| Jan ’26 | 43 | 46 | 64 |
| Feb ’26 | 42 | 64 | 62 |
| Mar ’26 | 54 | 13 | 25 |
| Apr ’26 | 60 | 62 | 69 |
| May ’26 | 50 | 15 | 33 |
| Jun ’26 | 7 | 19 | 15 |