TOOTHPASTE
CLOSE UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 4 in TOOTHPASTE
Buying Intent
137
2nd in category
Brand Trust
103
index value
Brand Desire
144
index value
As of Jun ’26, CLOSE UP records a Buying Intent index of 137, placing it 2nd of 4 brands measured in TOOTHPASTE. Its Brand Trust index reads 103 and Brand Desire 144. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 81 | 170 | 138 |
| Aug ’25 | 116 | 174 | 162 |
| Sep ’25 | 176 | 217 | 219 |
| Oct ’25 | 86 | 243 | 181 |
| Nov ’25 | 142 | 148 | 163 |
| Dec ’25 | 134 | 59 | 105 |
| Jan ’26 | 87 | 166 | 142 |
| Feb ’26 | 100 | 64 | 90 |
| Mar ’26 | 17 | 74 | 44 |
| Apr ’26 | 59 | 40 | 53 |
| May ’26 | 70 | 38 | 60 |
| Jun ’26 | 103 | 144 | 137 |