TOOTHPASTE
CLOSE UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in TOOTHPASTE
Buying Intent
31.94
3rd in category
Brand Trust
41.74
index value
Brand Desire
18.40
index value
As of Sep ’26, CLOSE UP records a Buying Intent index of 31.94, placing it 3rd of 5 brands measured in TOOTHPASTE. Its Brand Trust index reads 41.74 and Brand Desire 18.40. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 85.86 | 242.92 | 181.23 |
| Nov ’25 | 141.74 | 147.97 | 163.00 |
| Dec ’25 | 134.34 | 58.98 | 104.71 |
| Jan ’26 | 86.70 | 166.29 | 142.07 |
| Feb ’26 | 99.80 | 64.22 | 89.57 |
| Mar ’26 | 16.84 | 73.53 | 43.55 |
| Apr ’26 | 59.22 | 40.29 | 52.66 |
| May ’26 | 70.01 | 37.58 | 59.58 |
| Jun ’26 | 109.22 | 143.57 | 140.61 |
| Jul ’26 | 87.77 | 109.98 | 110.98 |
| Aug ’26 | 108.54 | 40.92 | 80.30 |
| Sep ’26 | 41.74 | 18.40 | 31.94 |