TOOTHPASTE
CLOSE UP — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 9 in TOOTHPASTE
Buying Intent
78
2nd in category
Brand Trust
108
index value
Brand Desire
37
index value
As of Aug ’26, CLOSE UP records a Buying Intent index of 78, placing it 2nd of 9 brands measured in TOOTHPASTE. Its Brand Trust index reads 108 and Brand Desire 37. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 176 | 217 | 219 |
| Oct ’25 | 86 | 243 | 181 |
| Nov ’25 | 142 | 148 | 163 |
| Dec ’25 | 134 | 59 | 105 |
| Jan ’26 | 87 | 166 | 142 |
| Feb ’26 | 100 | 64 | 90 |
| Mar ’26 | 17 | 74 | 44 |
| Apr ’26 | 59 | 40 | 53 |
| May ’26 | 70 | 38 | 60 |
| Jun ’26 | 103 | 144 | 137 |
| Jul ’26 | 88 | 110 | 111 |
| Aug ’26 | 108 | 37 | 78 |