TOOTHPASTE
COLGATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in TOOTHPASTE
Buying Intent
191.89
1st in category
Brand Trust
229.31
index value
Brand Desire
114.77
index value
As of Sep ’26, COLGATE records a Buying Intent index of 191.89, placing it 1st of 5 brands measured in TOOTHPASTE. Its Brand Trust index reads 229.31 and Brand Desire 114.77. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 196.78 | 260.40 | 255.11 |
| Nov ’25 | 411.33 | 210.35 | 346.24 |
| Dec ’25 | 287.28 | 265.59 | 310.77 |
| Jan ’26 | 330.92 | 311.44 | 356.54 |
| Feb ’26 | 257.00 | 128.49 | 215.61 |
| Mar ’26 | 98.40 | 295.47 | 214.11 |
| Apr ’26 | 230.02 | 185.94 | 232.01 |
| May ’26 | 276.69 | 203.19 | 261.49 |
| Jun ’26 | 378.57 | 420.35 | 446.59 |
| Jul ’26 | 202.19 | 223.74 | 233.70 |
| Aug ’26 | 251.26 | 153.79 | 224.91 |
| Sep ’26 | 229.31 | 114.77 | 191.89 |