TOOTHPASTE
COLGATE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 4 in TOOTHPASTE
Buying Intent
486
1st in category
Brand Trust
420
index value
Brand Desire
446
index value
As of Jun ’26, COLGATE records a Buying Intent index of 486, placing it 1st of 4 brands measured in TOOTHPASTE. Its Brand Trust index reads 420 and Brand Desire 446. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 214 | 299 | 285 |
| Aug ’25 | 212 | 379 | 330 |
| Sep ’25 | 281 | 276 | 310 |
| Oct ’25 | 197 | 260 | 255 |
| Nov ’25 | 411 | 210 | 346 |
| Dec ’25 | 287 | 266 | 311 |
| Jan ’26 | 331 | 311 | 356 |
| Feb ’26 | 257 | 128 | 216 |
| Mar ’26 | 98 | 302 | 219 |
| Apr ’26 | 248 | 198 | 248 |
| May ’26 | 313 | 219 | 291 |
| Jun ’26 | 420 | 446 | 486 |