TOOTHPASTE
ORAL-B — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in TOOTHPASTE
Buying Intent
72.85
2nd in category
Brand Trust
111.99
index value
Brand Desire
30.46
index value
As of Sep ’26, ORAL-B records a Buying Intent index of 72.85, placing it 2nd of 5 brands measured in TOOTHPASTE. Its Brand Trust index reads 111.99 and Brand Desire 30.46. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 55.92 | 86.34 | 78.69 |
| Nov ’25 | 122.86 | 148.96 | 149.35 |
| Dec ’25 | 31.23 | 108.82 | 74.26 |
| Jan ’26 | 22.63 | 65.85 | 41.83 |
| Feb ’26 | 148.19 | 98.93 | 130.67 |
| Mar ’26 | 21.09 | 99.02 | 68.96 |
| Apr ’26 | 88.14 | 115.50 | 113.13 |
| May ’26 | 10.43 | 28.94 | 22.19 |
| Jun ’26 | 61.40 | 11.82 | 34.53 |
| Jul ’26 | 52.75 | 10.46 | 35.25 |
| Aug ’26 | 13.67 | 56.12 | 37.77 |
| Sep ’26 | 111.99 | 30.46 | 72.85 |