TOOTHPASTE
ORAL-B — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 9 in TOOTHPASTE
Buying Intent
29
3rd in category
Brand Trust
2
index value
Brand Desire
48
index value
As of Aug ’26, ORAL-B records a Buying Intent index of 29, placing it 3rd of 9 brands measured in TOOTHPASTE. Its Brand Trust index reads 2 and Brand Desire 48. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 70 | 89 | 89 |
| Oct ’25 | 56 | 86 | 79 |
| Nov ’25 | 123 | 149 | 149 |
| Dec ’25 | 31 | 109 | 74 |
| Jan ’26 | 23 | 66 | 42 |
| Feb ’26 | 148 | 99 | 131 |
| Mar ’26 | — | 81 | 47 |
| Apr ’26 | 6 | 6 | 6 |
| May ’26 | 3 | 9 | 5 |
| Jun ’26 | 8 | 8 | 10 |
| Jul ’26 | 5 | 2 | 4 |
| Aug ’26 | 2 | 48 | 29 |