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BICYCLES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, HERO leads BICYCLES on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | HERO | 74.20 | 138.70 | 117.27 |
| 2 | ATLAS | 74.56 | 48.89 | 67.90 |
| 3 | BSA | 3.49 | 29.65 | 18.91 |
| 4 | HERCULES | 2.88 | 3.38 | 4.43 |
| 5 | AVON | 1.23 | 6.37 | 3.70 |