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BICYCLES — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 4 brands measured · category Trust 0
As of Aug ’26, HERO leads BICYCLES on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | HERO | 217 | 74 | 162 |
| 2 | ATLAS | 66 | 45 | 61 |
| 3 | HERCULES | 12 | 14 | 15 |
| 4 | BSA | 7 | — | 3 |