BICYCLES
ATLAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in BICYCLES
Buying Intent
67.90
2nd in category
Brand Trust
74.56
index value
Brand Desire
48.89
index value
As of Sep ’26, ATLAS records a Buying Intent index of 67.90, placing it 2nd of 5 brands measured in BICYCLES. Its Brand Trust index reads 74.56 and Brand Desire 48.89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 50.71 | 46.99 | 54.72 |
| Nov ’25 | 120.81 | 90.43 | 117.60 |
| Dec ’25 | 165.08 | 193.50 | 201.52 |
| Jan ’26 | 210.76 | 147.34 | 196.67 |
| Feb ’26 | 180.26 | 202.86 | 214.58 |
| Mar ’26 | 122.13 | 102.18 | 125.41 |
| Apr ’26 | 146.10 | 95.52 | 133.09 |
| May ’26 | 169.76 | 40.55 | 109.27 |
| Jun ’26 | 30.72 | 43.03 | 40.76 |
| Jul ’26 | 31.73 | 61.00 | 52.48 |
| Aug ’26 | 65.78 | 45.34 | 60.85 |
| Sep ’26 | 74.56 | 48.89 | 67.90 |