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ATLAS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Jun ’26 · 2nd of 4 in BICYCLES

Buying Intent
41
2nd in category
Brand Trust
31
index value
Brand Desire
43
index value
As of Jun ’26, ATLAS records a Buying Intent index of 41, placing it 2nd of 4 brands measured in BICYCLES. Its Brand Trust index reads 31 and Brand Desire 43. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Jul ’25139168170
Aug ’2591157136
Sep ’25659084
Oct ’25514755
Nov ’2512190118
Dec ’25165194202
Jan ’26211147197
Feb ’26180203215
Mar ’26122102125
Apr ’2614696133
May ’2616942110
Jun ’26314341

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