BICYCLES
ATLAS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 4 in BICYCLES
Buying Intent
61
2nd in category
Brand Trust
66
index value
Brand Desire
45
index value
As of Aug ’26, ATLAS records a Buying Intent index of 61, placing it 2nd of 4 brands measured in BICYCLES. Its Brand Trust index reads 66 and Brand Desire 45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 65 | 90 | 84 |
| Oct ’25 | 51 | 47 | 55 |
| Nov ’25 | 121 | 90 | 118 |
| Dec ’25 | 165 | 194 | 202 |
| Jan ’26 | 211 | 147 | 197 |
| Feb ’26 | 180 | 203 | 215 |
| Mar ’26 | 122 | 102 | 125 |
| Apr ’26 | 146 | 96 | 133 |
| May ’26 | 169 | 42 | 110 |
| Jun ’26 | 31 | 43 | 41 |
| Jul ’26 | 32 | 61 | 52 |
| Aug ’26 | 66 | 45 | 61 |