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BICYCLES

HERCULES — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 4th of 5 in BICYCLES

Buying Intent
4.43
4th in category
Brand Trust
2.88
index value
Brand Desire
3.38
index value
As of Sep ’26, HERCULES records a Buying Intent index of 4.43, placing it 4th of 5 brands measured in BICYCLES. Its Brand Trust index reads 2.88 and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’252.236.505.81
Nov ’257.738.649.78
Dec ’2525.9829.1628.85
Jan ’2624.7625.9827.23
Feb ’2613.3344.2334.23
Mar ’2612.372.159.18
Apr ’2623.67—12.81
May ’2619.819.2415.71
Jun ’268.3714.2312.15
Jul ’261.058.735.86
Aug ’2612.0913.9114.82
Sep ’262.883.384.43

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