BICYCLES
HERO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in BICYCLES
Buying Intent
117.27
1st in category
Brand Trust
74.20
index value
Brand Desire
138.70
index value
As of Sep ’26, HERO records a Buying Intent index of 117.27, placing it 1st of 5 brands measured in BICYCLES. Its Brand Trust index reads 74.20 and Brand Desire 138.70. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 87.25 | 132.18 | 123.04 |
| Nov ’25 | 166.08 | 283.35 | 251.03 |
| Dec ’25 | 354.15 | 286.16 | 347.22 |
| Jan ’26 | 301.21 | 243.09 | 302.14 |
| Feb ’26 | 368.94 | 506.12 | 491.11 |
| Mar ’26 | 364.53 | 356.73 | 402.06 |
| Apr ’26 | 108.06 | 177.35 | 159.94 |
| May ’26 | 341.16 | 440.04 | 436.16 |
| Jun ’26 | 161.65 | 201.65 | 201.53 |
| Jul ’26 | 120.96 | 80.80 | 113.50 |
| Aug ’26 | 217.30 | 74.47 | 162.68 |
| Sep ’26 | 74.20 | 138.70 | 117.27 |