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BICYCLES

BSA — Buying Intent, Trust & Desire

India’s Buying Intent Index · Sep ’26 · 3rd of 5 in BICYCLES

Buying Intent
18.91
3rd in category
Brand Trust
3.49
index value
Brand Desire
29.65
index value
As of Sep ’26, BSA records a Buying Intent index of 18.91, placing it 3rd of 5 brands measured in BICYCLES. Its Brand Trust index reads 3.49 and Brand Desire 29.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Oct ’2522.5311.3217.19
Nov ’250.972.592.53
Jul ’26—1.751.07
Aug ’266.63—3.36
Sep ’263.4929.6518.91

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