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MOBILE PHONES - INDIAN — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 4 brands measured
As of Sep ’26, LAVA leads MOBILE PHONES - INDIAN on Buying Intent among 4 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | LAVA | 110.34 | 76.51 | 105.02 |
| 2 | INTEX | 9.89 | 3.38 | 9.04 |
| 3 | MICROMAX | 1.28 | 8.50 | 6.20 |
| 4 | KARBONN | 2.55 | 1.69 | 1.88 |