MOBILE PHONES - INDIAN
MICROMAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 4 in MOBILE PHONES - INDIAN
Buying Intent
6.20
3rd in category
Brand Trust
1.28
index value
Brand Desire
8.50
index value
As of Sep ’26, MICROMAX records a Buying Intent index of 6.20, placing it 3rd of 4 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 1.28 and Brand Desire 8.50. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 6.83 | 13.73 | 11.56 |
| Nov ’25 | 7.65 | 11.05 | 10.12 |
| Dec ’25 | 4.07 | 18.59 | 14.83 |
| Jan ’26 | 6.72 | 14.33 | 17.23 |
| Feb ’26 | — | 4.96 | 3.03 |
| Mar ’26 | 7.77 | 1.56 | 3.86 |
| Apr ’26 | 17.92 | 6.62 | 13.78 |
| May ’26 | 4.20 | 27.53 | 17.41 |
| Jun ’26 | 11.96 | 1.76 | 7.13 |
| Jul ’26 | 3.16 | 14.52 | 9.41 |
| Aug ’26 | 3.48 | 8.24 | 7.47 |
| Sep ’26 | 1.28 | 8.50 | 6.20 |