MOBILE PHONES - INDIAN
MICROMAX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 3rd of 3 in MOBILE PHONES - INDIAN
Buying Intent
7
3rd in category
Brand Trust
12
index value
Brand Desire
2
index value
As of Jun ’26, MICROMAX records a Buying Intent index of 7, placing it 3rd of 3 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 12 and Brand Desire 2. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 5 | 3 |
| Aug ’25 | 10 | 20 | 16 |
| Sep ’25 | 18 | 29 | 28 |
| Oct ’25 | 7 | 14 | 12 |
| Nov ’25 | 8 | 11 | 10 |
| Dec ’25 | 4 | 19 | 15 |
| Jan ’26 | 7 | 14 | 17 |
| Feb ’26 | — | 5 | 3 |
| Mar ’26 | 8 | 8 | 8 |
| Apr ’26 | 18 | 7 | 14 |
| May ’26 | 4 | 28 | 17 |
| Jun ’26 | 12 | 2 | 7 |