MOBILE PHONES - INDIAN
LAVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 4 in MOBILE PHONES - INDIAN
Buying Intent
105.02
1st in category
Brand Trust
110.34
index value
Brand Desire
76.51
index value
As of Sep ’26, LAVA records a Buying Intent index of 105.02, placing it 1st of 4 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 110.34 and Brand Desire 76.51. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 97.47 | 149.56 | 138.00 |
| Nov ’25 | 56.99 | 54.93 | 57.20 |
| Dec ’25 | 39.77 | 68.71 | 63.60 |
| Jan ’26 | 8.40 | 10.45 | 15.62 |
| Feb ’26 | 2.55 | 3.97 | 3.07 |
| Mar ’26 | 3.25 | 6.44 | 7.45 |
| Apr ’26 | 46.34 | 85.02 | 73.83 |
| May ’26 | 98.06 | 111.28 | 114.15 |
| Jun ’26 | 93.83 | 128.05 | 122.65 |
| Jul ’26 | 30.48 | 118.68 | 84.61 |
| Aug ’26 | 74.35 | 48.04 | 68.97 |
| Sep ’26 | 110.34 | 76.51 | 105.02 |