MOBILE PHONES - INDIAN
LAVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 3 in MOBILE PHONES - INDIAN
Buying Intent
123
1st in category
Brand Trust
94
index value
Brand Desire
128
index value
As of Jun ’26, LAVA records a Buying Intent index of 123, placing it 1st of 3 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 94 and Brand Desire 128. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 1 | 1 |
| Aug ’25 | — | 2 | 2 |
| Sep ’25 | 38 | 10 | 24 |
| Oct ’25 | 98 | 150 | 138 |
| Nov ’25 | 57 | 55 | 57 |
| Dec ’25 | 40 | 69 | 64 |
| Jan ’26 | 8 | 10 | 16 |
| Feb ’26 | 2 | 4 | 3 |
| Mar ’26 | 3 | 6 | 7 |
| Apr ’26 | 46 | 85 | 74 |
| May ’26 | 98 | 111 | 114 |
| Jun ’26 | 94 | 128 | 123 |