MOBILE PHONES - INDIAN
INTEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 4 in MOBILE PHONES - INDIAN
Buying Intent
9.04
2nd in category
Brand Trust
9.89
index value
Brand Desire
3.38
index value
As of Sep ’26, INTEX records a Buying Intent index of 9.04, placing it 2nd of 4 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 9.89 and Brand Desire 3.38. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 26.67 | 19.30 | 25.92 |
| Nov ’25 | 5.02 | 7.00 | 10.28 |
| Dec ’25 | 18.30 | 5.04 | 12.32 |
| Jan ’26 | 0.67 | — | 0.34 |
| Feb ’26 | — | 3.30 | 2.02 |
| Mar ’26 | — | 1.15 | 0.70 |
| Apr ’26 | 15.41 | 11.71 | 15.19 |
| May ’26 | 16.98 | 13.28 | 17.18 |
| Jun ’26 | 8.01 | 17.55 | 19.23 |
| Jul ’26 | — | 10.87 | 6.57 |
| Aug ’26 | 19.65 | 14.67 | 19.61 |
| Sep ’26 | 9.89 | 3.38 | 9.04 |