MOBILE PHONES - INDIAN
INTEX — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 3 in MOBILE PHONES - INDIAN
Buying Intent
20
2nd in category
Brand Trust
20
index value
Brand Desire
15
index value
As of Aug ’26, INTEX records a Buying Intent index of 20, placing it 2nd of 3 brands measured in MOBILE PHONES - INDIAN. Its Brand Trust index reads 20 and Brand Desire 15. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 20 | 10 | 17 |
| Oct ’25 | 27 | 19 | 26 |
| Nov ’25 | 5 | 7 | 10 |
| Dec ’25 | 18 | 5 | 12 |
| Jan ’26 | 1 | — | 0 |
| Feb ’26 | — | 3 | 2 |
| Mar ’26 | — | 1 | 1 |
| Apr ’26 | 15 | 12 | 15 |
| May ’26 | 17 | 13 | 17 |
| Jun ’26 | 8 | 18 | 19 |
| Jul ’26 | — | 11 | 7 |
| Aug ’26 | 20 | 15 | 20 |