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CREDIT CARDS — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 16 brands measured

As of Sep ’26, AMERICAN EXPRESS leads CREDIT CARDS on Buying Intent among 16 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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CREDIT CARDS leaderboard

#	Brand	Trust	Desire	Buying Intent
1	AMERICAN EXPRESS	115.85	76.68	105.63
2	AXIS BANK	19.73	16.33	22.31
3	HDFC BANK	28.60	6.33	20.11
4	SBI CARD	23.47	6.86	18.51
5	ICICI BANK	12.47	10.36	13.19
6	IDFC FIRST BANK	6.38	2.53	4.77
7	RBL BANK	8.74	—	4.43
8	KIWI	—	4.90	2.98
9	HSBC	3.06	3.17	2.82
10	STANDARD CHARTERED	4.08	—	2.06
11	SLICE	—	3.17	1.93
12	INDUSIND	3.06	—	1.55
13	YES BANK	—	2.11	1.29
14	BANK OF INDIA	—	1.69	1.03
15	CENTRAL BANK OF INDIA	2.04	—	1.03
16	CITIBANK	—	1.06	0.64