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CREDIT CARDS — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 7 brands measured · category Trust 0
As of Jun ’26, AMERICAN EXPRESS leads CREDIT CARDS on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMERICAN EXPRESS | 102 | 86 | 104 |
| 2 | ICICI BANK | — | 40 | 22 |
| 3 | AXIS BANK | 8 | 12 | 20 |
| 4 | SBI CARD | 7 | 13 | 12 |
| 5 | KIWI | 2 | 2 | 2 |
| 6 | RBL BANK | 2 | — | 1 |
| 7 | KOTAK MAHINDRA BANK | — | 1 | 1 |