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CREDIT CARDS — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 10 brands measured · category Trust 0
As of Aug ’26, AMERICAN EXPRESS leads CREDIT CARDS on Buying Intent among 10 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | AMERICAN EXPRESS | 102 | 44 | 79 |
| 2 | SBI CARD | 7 | 48 | 32 |
| 3 | AXIS BANK | 5 | 19 | 12 |
| 4 | ICICI BANK | 7 | 5 | 7 |
| 5 | HDFC BANK | 2 | 2 | 2 |
| 6 | KOTAK MAHINDRA BANK | — | 3 | 2 |
| 7 | STANDARD CHARTERED | 3 | — | 2 |
| 8 | INDUSIND | 3 | — | 2 |
| 9 | IDBI BANK | — | 2 | 1 |
| 10 | YES BANK | — | 1 | 1 |