CREDIT CARDS
ICICI BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 10 in CREDIT CARDS
Buying Intent
7
4th in category
Brand Trust
7
index value
Brand Desire
5
index value
As of Aug ’26, ICICI BANK records a Buying Intent index of 7, placing it 4th of 10 brands measured in CREDIT CARDS. Its Brand Trust index reads 7 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 16 | 8 | 13 |
| Sep ’25 | 9 | 18 | 16 |
| Oct ’25 | 85 | 43 | 65 |
| Nov ’25 | 19 | 27 | 26 |
| Dec ’25 | 22 | 27 | 24 |
| Jan ’26 | 61 | 25 | 49 |
| Feb ’26 | 18 | 8 | 14 |
| Apr ’26 | — | 3 | 2 |
| May ’26 | — | 2 | 1 |
| Jun ’26 | — | 40 | 22 |
| Jul ’26 | 4 | 2 | 4 |
| Aug ’26 | 7 | 5 | 7 |