CREDIT CARDS
ICICI BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 16 in CREDIT CARDS
Buying Intent
13.19
5th in category
Brand Trust
12.47
index value
Brand Desire
10.36
index value
As of Sep ’26, ICICI BANK records a Buying Intent index of 13.19, placing it 5th of 16 brands measured in CREDIT CARDS. Its Brand Trust index reads 12.47 and Brand Desire 10.36. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 84.68 | 42.93 | 64.92 |
| Nov ’25 | 18.74 | 27.11 | 26.49 |
| Dec ’25 | 22.32 | 27.03 | 24.40 |
| Jan ’26 | 60.85 | 24.61 | 49.26 |
| Feb ’26 | 17.54 | 7.92 | 14.29 |
| Mar ’26 | — | 2.69 | 1.64 |
| Apr ’26 | 2.66 | 4.19 | 3.97 |
| May ’26 | 17.72 | 13.86 | 16.91 |
| Jun ’26 | 5.26 | 43.17 | 25.67 |
| Jul ’26 | 8.29 | 20.80 | 16.03 |
| Aug ’26 | 28.12 | 16.18 | 25.06 |
| Sep ’26 | 12.47 | 10.36 | 13.19 |