CREDIT CARDS
AMERICAN EXPRESS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 16 in CREDIT CARDS
Buying Intent
105.63
1st in category
Brand Trust
115.85
index value
Brand Desire
76.68
index value
As of Sep ’26, AMERICAN EXPRESS records a Buying Intent index of 105.63, placing it 1st of 16 brands measured in CREDIT CARDS. Its Brand Trust index reads 115.85 and Brand Desire 76.68. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 112.62 | 102.11 | 118.53 |
| Nov ’25 | 98.92 | 76.54 | 96.95 |
| Dec ’25 | 170.02 | 137.79 | 169.90 |
| Jan ’26 | 132.52 | 133.20 | 147.79 |
| Feb ’26 | 145.14 | 156.95 | 170.77 |
| Mar ’26 | 114.46 | 176.63 | 164.98 |
| Apr ’26 | 171.37 | 176.25 | 194.85 |
| May ’26 | 142.70 | 120.15 | 143.58 |
| Jun ’26 | 94.65 | 82.88 | 98.56 |
| Jul ’26 | 88.77 | 54.96 | 77.39 |
| Aug ’26 | 100.05 | 44.55 | 78.46 |
| Sep ’26 | 115.85 | 76.68 | 105.63 |