CREDIT CARDS
AMERICAN EXPRESS — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 7 in CREDIT CARDS
Buying Intent
104
1st in category
Brand Trust
102
index value
Brand Desire
86
index value
As of Jun ’26, AMERICAN EXPRESS records a Buying Intent index of 104, placing it 1st of 7 brands measured in CREDIT CARDS. Its Brand Trust index reads 102 and Brand Desire 86. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 96 | 104 | 112 |
| Aug ’25 | 170 | 145 | 178 |
| Sep ’25 | 158 | 134 | 162 |
| Oct ’25 | 113 | 102 | 118 |
| Nov ’25 | 99 | 76 | 97 |
| Dec ’25 | 170 | 138 | 170 |
| Jan ’26 | 132 | 133 | 148 |
| Feb ’26 | 145 | 157 | 171 |
| Mar ’26 | 114 | 177 | 165 |
| Apr ’26 | 171 | 176 | 195 |
| May ’26 | 147 | 148 | 162 |
| Jun ’26 | 102 | 86 | 104 |