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AMERICAN EXPRESS — Buying Intent, Trust & Desire

India’s Buying Intent Index · Aug ’26 · 1st of 10 in CREDIT CARDS

Buying Intent
79
1st in category
Brand Trust
102
index value
Brand Desire
44
index value
As of Aug ’26, AMERICAN EXPRESS records a Buying Intent index of 79, placing it 1st of 10 brands measured in CREDIT CARDS. Its Brand Trust index reads 102 and Brand Desire 44. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
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12-month trend

MonthTrustDesireBuying Intent
Sep ’25158134162
Oct ’25113102118
Nov ’25997697
Dec ’25170138170
Jan ’26132133148
Feb ’26145157171
Mar ’26114177165
Apr ’26171176195
May ’26147148162
Jun ’2610286104
Jul ’26865577
Aug ’261024479

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