CREDIT CARDS
CITIBANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 16th of 16 in CREDIT CARDS
Buying Intent
0.64
16th in category
Brand Trust
—
index value
Brand Desire
1.06
index value
As of Sep ’26, CITIBANK records a Buying Intent index of 0.64, placing it 16th of 16 brands measured in CREDIT CARDS. Its Brand Trust index reads — and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 4.64 | 5.11 | 5.47 |
| Oct ’25 | 10.23 | 6.75 | 14.56 |
| Nov ’25 | 10.49 | 4.16 | 8.65 |
| Dec ’25 | 11.09 | 5.04 | 10.40 |
| Jan ’26 | — | 2.78 | 1.70 |
| Feb ’26 | — | 3.97 | 2.42 |
| Apr ’26 | 2.66 | 1.75 | 2.16 |
| May ’26 | 4.20 | 1.16 | 2.83 |
| Jun ’26 | 4.00 | 4.41 | 5.53 |
| Jul ’26 | — | 8.89 | 5.38 |
| Aug ’26 | 3.69 | 7.13 | 6.22 |
| Sep ’26 | — | 1.06 | 0.64 |