CREDIT CARDS
YES BANK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 13th of 16 in CREDIT CARDS
Buying Intent
1.29
13th in category
Brand Trust
—
index value
Brand Desire
2.11
index value
As of Sep ’26, YES BANK records a Buying Intent index of 1.29, placing it 13th of 16 brands measured in CREDIT CARDS. Its Brand Trust index reads — and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3.20 | 1.10 | 2.36 |
| Jul ’25 | 13.76 | 3.87 | 10.13 |
| Aug ’25 | 2.91 | 0.80 | 1.96 |
| Sep ’25 | — | 2.56 | 1.56 |
| Oct ’25 | 1.49 | — | 0.75 |
| Nov ’25 | 1.94 | 3.93 | 4.07 |
| Dec ’25 | 3.25 | 1.01 | 2.03 |
| Jan ’26 | 3.36 | — | 1.70 |
| Feb ’26 | — | 3.30 | 2.02 |
| Apr ’26 | 2.13 | 2.19 | 2.16 |
| Aug ’26 | — | 1.02 | 0.62 |
| Sep ’26 | — | 2.11 | 1.29 |