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JEWELLERY — Brand Buying Intent in India

India’s Buying Intent Index · Sep ’26 · 20 brands measured

As of Sep ’26, TANISHQ leads JEWELLERY on Buying Intent among 20 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).

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JEWELLERY leaderboard

#	Brand	Trust	Desire	Buying Intent
1	TANISHQ	625.35	487.86	609.46
2	SENCO GOLD	255.02	142.65	206.17
3	KALYAN JEWELLERS	97.51	242.77	190.30
4	MALABAR GOLD & DIAMONDS	126.72	138.15	138.98
5	BLUESTONE	15.20	62.96	44.79
6	TBZ	29.26	19.67	30.10
7	GIVA	38.10	1.69	22.04
8	JOYALUKKAS	18.09	—	9.93
9	BLUE HEAVEN	8.29	6.86	9.27
10	PN GADGIL	—	15.01	8.40
11	P.C.CHANDRA JEWELLERS	8.66	5.34	7.60
12	CARATLANE	7.65	2.53	5.37
13	LALITHA JEWELLERY	3.83	2.31	4.21
14	PC JEWELLER	2.55	—	1.29
15	ZIVA	1.28	1.06	1.29
16	WAMAN HARI PETHE JEWELLERS	2.55	—	1.29
17	ANJALI JEWELLERS	2.04	0.63	1.10
18	PALMONAS	—	1.69	1.03
19	ORRA	—	0.84	0.52
20	MIA	1.02	—	0.52