JEWELLERY
ORRA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 19th of 20 in JEWELLERY
Buying Intent
0
19th in category
Brand Trust
—
index value
Brand Desire
1
index value
As of Sep ’26, ORRA records a Buying Intent index of 0, placing it 19th of 20 brands measured in JEWELLERY. Its Brand Trust index reads — and Brand Desire 1. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jun ’25 | 3 | — | 1 |
| Jul ’25 | 8 | 8 | 9 |
| Aug ’25 | 10 | 6 | 9 |
| Sep ’25 | 3 | 4 | 5 |
| Oct ’25 | 4 | 4 | 5 |
| Nov ’25 | 1 | — | 1 |
| Apr ’26 | 4 | 3 | 3 |
| Sep ’26 | — | 1 | 0 |