JEWELLERY
TBZ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 8th of 18 in JEWELLERY
Buying Intent
14
8th in category
Brand Trust
16
index value
Brand Desire
6
index value
As of Aug ’26, TBZ records a Buying Intent index of 14, placing it 8th of 18 brands measured in JEWELLERY. Its Brand Trust index reads 16 and Brand Desire 6. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 2 | 2 | 2 |
| Aug ’25 | 4 | 5 | 5 |
| Sep ’25 | 6 | 22 | 18 |
| Oct ’25 | 51 | 38 | 49 |
| Nov ’25 | 16 | 19 | 20 |
| Dec ’25 | 5 | 5 | 6 |
| Jan ’26 | 3 | — | 2 |
| Apr ’26 | 6 | 11 | 8 |
| May ’26 | 16 | 17 | 19 |
| Jun ’26 | 70 | 10 | 39 |
| Jul ’26 | 13 | 18 | 28 |
| Aug ’26 | 16 | 6 | 14 |