JEWELLERY
TBZ — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 20 in JEWELLERY
Buying Intent
30.10
6th in category
Brand Trust
29.26
index value
Brand Desire
19.67
index value
As of Sep ’26, TBZ records a Buying Intent index of 30.10, placing it 6th of 20 brands measured in JEWELLERY. Its Brand Trust index reads 29.26 and Brand Desire 19.67. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 3.63 | 5.02 | 4.90 |
| Sep ’25 | 6.18 | 21.88 | 18.35 |
| Oct ’25 | 50.99 | 38.04 | 48.94 |
| Nov ’25 | 15.68 | 18.70 | 20.12 |
| Dec ’25 | 4.88 | 5.04 | 6.40 |
| Jan ’26 | 3.36 | — | 1.70 |
| Apr ’26 | 5.45 | 11.45 | 8.01 |
| May ’26 | 16.02 | 17.21 | 19.14 |
| Jun ’26 | 70.00 | 10.36 | 39.16 |
| Jul ’26 | 12.64 | 18.55 | 27.59 |
| Aug ’26 | 15.86 | 6.11 | 13.53 |
| Sep ’26 | 29.26 | 19.67 | 30.10 |