JEWELLERY
GIVA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 7th of 20 in JEWELLERY
Buying Intent
22.04
7th in category
Brand Trust
38.10
index value
Brand Desire
1.69
index value
As of Sep ’26, GIVA records a Buying Intent index of 22.04, placing it 7th of 20 brands measured in JEWELLERY. Its Brand Trust index reads 38.10 and Brand Desire 1.69. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 0.48 | — | 0.24 |
| Dec ’25 | — | 4.03 | 2.46 |
| Jan ’26 | — | 4.17 | 2.55 |
| Feb ’26 | 5.99 | 3.59 | 3.87 |
| Mar ’26 | 43.97 | 5.82 | 28.05 |
| Apr ’26 | 13.29 | 1.58 | 6.79 |
| May ’26 | 4.06 | 7.04 | 6.07 |
| Jun ’26 | — | 0.88 | 0.54 |
| Jul ’26 | — | 23.66 | 13.21 |
| Aug ’26 | 3.69 | 0.61 | 0.78 |
| Sep ’26 | 38.10 | 1.69 | 22.04 |