JEWELLERY
SENCO GOLD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 2nd of 17 in JEWELLERY
Buying Intent
336
2nd in category
Brand Trust
317
index value
Brand Desire
285
index value
As of Jun ’26, SENCO GOLD records a Buying Intent index of 336, placing it 2nd of 17 brands measured in JEWELLERY. Its Brand Trust index reads 317 and Brand Desire 285. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 224 | 312 | 299 |
| Aug ’25 | 221 | 283 | 282 |
| Sep ’25 | 232 | 148 | 208 |
| Oct ’25 | 136 | 105 | 135 |
| Nov ’25 | 258 | 144 | 219 |
| Dec ’25 | 266 | 232 | 278 |
| Jan ’26 | 212 | 330 | 304 |
| Feb ’26 | 318 | 228 | 300 |
| Mar ’26 | 334 | 379 | 400 |
| Apr ’26 | 207 | 300 | 282 |
| May ’26 | 304 | 424 | 404 |
| Jun ’26 | 317 | 285 | 336 |