JEWELLERY
SENCO GOLD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 18 in JEWELLERY
Buying Intent
203
2nd in category
Brand Trust
108
index value
Brand Desire
262
index value
As of Aug ’26, SENCO GOLD records a Buying Intent index of 203, placing it 2nd of 18 brands measured in JEWELLERY. Its Brand Trust index reads 108 and Brand Desire 262. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 232 | 148 | 208 |
| Oct ’25 | 136 | 105 | 135 |
| Nov ’25 | 258 | 144 | 219 |
| Dec ’25 | 266 | 232 | 278 |
| Jan ’26 | 212 | 330 | 304 |
| Feb ’26 | 318 | 228 | 300 |
| Mar ’26 | 334 | 379 | 400 |
| Apr ’26 | 207 | 300 | 282 |
| May ’26 | 304 | 424 | 404 |
| Jun ’26 | 317 | 285 | 336 |
| Jul ’26 | 220 | 373 | 332 |
| Aug ’26 | 108 | 262 | 203 |