JEWELLERY
SENCO GOLD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 20 in JEWELLERY
Buying Intent
206.17
2nd in category
Brand Trust
255.02
index value
Brand Desire
142.65
index value
As of Sep ’26, SENCO GOLD records a Buying Intent index of 206.17, placing it 2nd of 20 brands measured in JEWELLERY. Its Brand Trust index reads 255.02 and Brand Desire 142.65. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 136.26 | 105.44 | 134.78 |
| Nov ’25 | 257.85 | 144.50 | 218.62 |
| Dec ’25 | 266.22 | 232.39 | 277.79 |
| Jan ’26 | 211.62 | 329.94 | 304.27 |
| Feb ’26 | 317.71 | 228.20 | 300.10 |
| Mar ’26 | 334.05 | 378.95 | 399.87 |
| Apr ’26 | 207.26 | 299.56 | 282.16 |
| May ’26 | 299.10 | 425.04 | 401.62 |
| Jun ’26 | 317.55 | 284.99 | 335.93 |
| Jul ’26 | 220.12 | 373.56 | 331.87 |
| Aug ’26 | 108.41 | 263.13 | 204.01 |
| Sep ’26 | 255.02 | 142.65 | 206.17 |