JEWELLERY
BLUESTONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 20 in JEWELLERY
Buying Intent
44.79
5th in category
Brand Trust
15.20
index value
Brand Desire
62.96
index value
As of Sep ’26, BLUESTONE records a Buying Intent index of 44.79, placing it 5th of 20 brands measured in JEWELLERY. Its Brand Trust index reads 15.20 and Brand Desire 62.96. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 20.62 | 11.66 | 18.01 |
| Nov ’25 | 12.21 | 56.40 | 37.01 |
| Dec ’25 | 29.43 | 22.72 | 29.78 |
| Jan ’26 | 5.04 | — | 2.55 |
| Feb ’26 | — | 5.29 | 3.23 |
| Mar ’26 | 2.61 | 4.60 | 4.97 |
| Apr ’26 | 15.22 | 34.24 | 27.89 |
| May ’26 | 39.56 | 24.41 | 36.27 |
| Jun ’26 | 30.16 | 73.07 | 81.70 |
| Jul ’26 | 35.50 | 111.81 | 83.86 |
| Aug ’26 | 25.42 | 34.43 | 34.54 |
| Sep ’26 | 15.20 | 62.96 | 44.79 |