JEWELLERY
BLUESTONE — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 7th of 18 in JEWELLERY
Buying Intent
32
7th in category
Brand Trust
25
index value
Brand Desire
30
index value
As of Aug ’26, BLUESTONE records a Buying Intent index of 32, placing it 7th of 18 brands measured in JEWELLERY. Its Brand Trust index reads 25 and Brand Desire 30. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | — | 12 | 7 |
| Oct ’25 | 21 | 12 | 18 |
| Nov ’25 | 12 | 56 | 37 |
| Dec ’25 | 29 | 23 | 30 |
| Jan ’26 | 5 | — | 2 |
| Feb ’26 | — | 5 | 3 |
| Mar ’26 | 3 | 5 | 5 |
| Apr ’26 | 15 | 34 | 28 |
| May ’26 | 39 | 18 | 31 |
| Jun ’26 | 30 | 73 | 82 |
| Jul ’26 | 36 | 112 | 84 |
| Aug ’26 | 25 | 30 | 32 |