JEWELLERY
MIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 13th of 18 in JEWELLERY
Buying Intent
1
13th in category
Brand Trust
2
index value
Brand Desire
—
index value
As of Aug ’26, MIA records a Buying Intent index of 1, placing it 13th of 18 brands measured in JEWELLERY. Its Brand Trust index reads 2 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 4 | 8 | 8 |
| Jul ’26 | 1 | 37 | 19 |
| Aug ’26 | 2 | — | 1 |