JEWELLERY
MIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 19th of 20 in JEWELLERY
Buying Intent
0.52
19th in category
Brand Trust
1.02
index value
Brand Desire
—
index value
As of Sep ’26, MIA records a Buying Intent index of 0.52, placing it 19th of 20 brands measured in JEWELLERY. Its Brand Trust index reads 1.02 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Mar ’26 | 3.92 | 8.06 | 7.74 |
| Jul ’26 | 1.05 | 37.38 | 19.10 |
| Aug ’26 | 1.97 | — | 1.00 |
| Sep ’26 | 1.02 | — | 0.52 |