JEWELLERY
BLUE HEAVEN — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 9th of 18 in JEWELLERY
Buying Intent
11
9th in category
Brand Trust
9
index value
Brand Desire
5
index value
As of Aug ’26, BLUE HEAVEN records a Buying Intent index of 11, placing it 9th of 18 brands measured in JEWELLERY. Its Brand Trust index reads 9 and Brand Desire 5. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’26 | 30 | 13 | 24 |
| May ’26 | 4 | 12 | 10 |
| Jun ’26 | 27 | 16 | 25 |
| Jul ’26 | 2 | 17 | 11 |
| Aug ’26 | 9 | 5 | 11 |