Category leaderboard
EDUCATION TECHNOLOGY - K12 — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 5 brands measured · category Trust 0
As of Aug ’26, BYJU'S leads EDUCATION TECHNOLOGY - K12 on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksEDUCATION TECHNOLOGY - K12 leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | BYJU'S | 63 | 93 | 87 |
| 2 | VEDANTU | 44 | 39 | 46 |
| 3 | CLASSPLUS | 31 | 7 | 22 |
| 4 | TESTBOOK | 7 | 3 | 7 |
| 5 | GREAT LEARNING | 5 | 4 | 6 |