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EDUCATION TECHNOLOGY - K12 — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 9 brands measured · category Trust 0
As of Jun ’26, VEDANTU leads EDUCATION TECHNOLOGY - K12 on Buying Intent among 9 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksEDUCATION TECHNOLOGY - K12 leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | VEDANTU | 80 | 83 | 87 |
| 2 | BYJU'S | 57 | 73 | 73 |
| 3 | PHYSICS WALLAH | 31 | 61 | 52 |
| 4 | UPGRAD | 16 | 30 | 27 |
| 5 | TESTBOOK | 33 | 8 | 21 |
| 6 | HELLO ENGLISH | 9 | 28 | 20 |
| 7 | CLASSPLUS | 1 | 8 | 6 |
| 8 | GREAT LEARNING | 3 | 3 | 3 |
| 9 | EMBIBE | — | 4 | 3 |