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EDUCATION TECHNOLOGY - K12 — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, VEDANTU leads EDUCATION TECHNOLOGY - K12 on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
Open the live dashboard →How the Index worksEDUCATION TECHNOLOGY - K12 leaderboard
| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | VEDANTU | 110.34 | 58.41 | 94.07 |
| 2 | BYJU'S | 29.93 | 60.60 | 47.54 |
| 3 | HELLO ENGLISH | 29.26 | 35.58 | 36.16 |
| 4 | TESTBOOK | 10.21 | 12.95 | 13.86 |
| 5 | CLASSPLUS | 3.06 | 1.69 | 2.58 |
| 6 | CLASSMATE | — | 2.11 | 1.29 |