EDUCATION TECHNOLOGY - K12
TESTBOOK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in EDUCATION TECHNOLOGY - K12
Buying Intent
13.86
4th in category
Brand Trust
10.21
index value
Brand Desire
12.95
index value
As of Sep ’26, TESTBOOK records a Buying Intent index of 13.86, placing it 4th of 6 brands measured in EDUCATION TECHNOLOGY - K12. Its Brand Trust index reads 10.21 and Brand Desire 12.95. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’26 | 2.24 | — | 1.13 |
| Jun ’26 | 32.61 | 8.11 | 21.36 |
| Jul ’26 | 6.41 | 3.49 | 6.11 |
| Aug ’26 | 7.19 | 3.26 | 7.17 |
| Sep ’26 | 10.21 | 12.95 | 13.86 |