EDUCATION TECHNOLOGY - K12
BYJU'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in EDUCATION TECHNOLOGY - K12
Buying Intent
47.54
2nd in category
Brand Trust
29.93
index value
Brand Desire
60.60
index value
As of Sep ’26, BYJU'S records a Buying Intent index of 47.54, placing it 2nd of 6 brands measured in EDUCATION TECHNOLOGY - K12. Its Brand Trust index reads 29.93 and Brand Desire 60.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | — | 0.97 | 0.59 |
| Aug ’25 | — | 2.01 | 1.22 |
| Sep ’25 | 9.28 | 17.52 | 20.41 |
| Oct ’25 | 24.57 | 18.96 | 21.92 |
| Nov ’25 | 15.68 | 53.04 | 37.32 |
| Dec ’25 | 4.88 | 4.03 | 4.93 |
| Apr ’26 | 6.65 | 10.59 | 13.05 |
| May ’26 | 14.30 | 2.74 | 9.47 |
| Jun ’26 | 57.06 | 72.91 | 72.79 |
| Jul ’26 | 13.42 | 14.70 | 15.76 |
| Aug ’26 | 56.90 | 97.04 | 85.38 |
| Sep ’26 | 29.93 | 60.60 | 47.54 |