EDUCATION TECHNOLOGY - K12
BYJU'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in EDUCATION TECHNOLOGY - K12
Buying Intent
87
1st in category
Brand Trust
63
index value
Brand Desire
93
index value
As of Aug ’26, BYJU'S records a Buying Intent index of 87, placing it 1st of 5 brands measured in EDUCATION TECHNOLOGY - K12. Its Brand Trust index reads 63 and Brand Desire 93. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | — | 1 | 1 |
| Jul ’25 | — | 1 | 1 |
| Aug ’25 | — | 2 | 1 |
| Sep ’25 | 9 | 18 | 20 |
| Oct ’25 | 25 | 19 | 22 |
| Nov ’25 | 16 | 53 | 37 |
| Dec ’25 | 5 | 4 | 5 |
| Apr ’26 | 7 | 11 | 13 |
| May ’26 | 14 | 3 | 10 |
| Jun ’26 | 57 | 73 | 73 |
| Jul ’26 | 13 | 15 | 16 |
| Aug ’26 | 63 | 93 | 87 |