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BISCUITS - BRAND — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 11 brands measured
As of Sep ’26, PARLE G leads BISCUITS - BRAND on Buying Intent among 11 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | PARLE G | 170.16 | 100.89 | 150.26 |
| 2 | OREO | 44.76 | 5.84 | 26.83 |
| 3 | BRITANNIA GOODDAY | 26.62 | 6.60 | 13.14 |
| 4 | PARLE KRACKJACK | 4.37 | — | 2.22 |
| 5 | BRITANNIA TIGER | 2.55 | 1.06 | 1.93 |
| 6 | LOTUS BISCOFF | — | 3.17 | 1.93 |
| 7 | PARLE FAB | 3.83 | — | 1.93 |
| 8 | BRITANNIA MARIE GOLD | — | 2.11 | 1.29 |
| 9 | BRITANNIA 50 50 | — | 1.69 | 1.03 |
| 10 | PARLE HIDE & SEEK | — | 1.06 | 0.64 |
| 11 | BRITANNIA BOURBON | — | 0.84 | 0.52 |