BISCUITS - BRAND
OREO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 11 in BISCUITS - BRAND
Buying Intent
26.83
2nd in category
Brand Trust
44.76
index value
Brand Desire
5.84
index value
As of Sep ’26, OREO records a Buying Intent index of 26.83, placing it 2nd of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 44.76 and Brand Desire 5.84. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 13.45 | 17.82 | 16.89 |
| Nov ’25 | 6.54 | 4.71 | 6.35 |
| Dec ’25 | 0.81 | 10.35 | 2.53 |
| Jan ’26 | 30.98 | 41.39 | 42.35 |
| Feb ’26 | 51.29 | 28.16 | 43.12 |
| Mar ’26 | 51.37 | 10.22 | 35.17 |
| Apr ’26 | 16.46 | 142.89 | 90.34 |
| May ’26 | 47.85 | 45.35 | 50.96 |
| Jun ’26 | 8.37 | 27.09 | 20.57 |
| Jul ’26 | 16.58 | 16.20 | 18.06 |
| Aug ’26 | 45.41 | 35.44 | 45.98 |
| Sep ’26 | 44.76 | 5.84 | 26.83 |