BISCUITS - BRAND
PARLE G — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 11 in BISCUITS - BRAND
Buying Intent
150.26
1st in category
Brand Trust
170.16
index value
Brand Desire
100.89
index value
As of Sep ’26, PARLE G records a Buying Intent index of 150.26, placing it 1st of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 170.16 and Brand Desire 100.89. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 178.70 | 161.26 | 186.88 |
| Nov ’25 | 114.96 | 88.72 | 107.34 |
| Dec ’25 | 53.90 | 64.05 | 61.94 |
| Jan ’26 | 12.10 | 23.60 | 26.01 |
| Feb ’26 | — | 1.32 | 0.81 |
| Mar ’26 | 6.96 | 6.88 | 6.87 |
| Apr ’26 | 166.64 | 318.76 | 272.24 |
| May ’26 | 121.86 | 104.17 | 126.91 |
| Jun ’26 | 221.02 | 280.37 | 279.67 |
| Jul ’26 | 41.68 | 143.29 | 103.75 |
| Aug ’26 | 64.92 | 214.08 | 157.10 |
| Sep ’26 | 170.16 | 100.89 | 150.26 |