BISCUITS - BRAND
BRITANNIA GOODDAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 4th of 9 in BISCUITS - BRAND
Buying Intent
12
4th in category
Brand Trust
17
index value
Brand Desire
12
index value
As of Jun ’26, BRITANNIA GOODDAY records a Buying Intent index of 12, placing it 4th of 9 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 17 and Brand Desire 12. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 28 | 56 | 44 |
| Aug ’25 | 31 | 111 | 79 |
| Sep ’25 | 74 | 57 | 69 |
| Oct ’25 | 31 | 9 | 23 |
| Nov ’25 | 78 | 43 | 69 |
| Dec ’25 | 80 | 10 | 49 |
| Jan ’26 | 100 | 51 | 84 |
| Feb ’26 | 60 | 86 | 82 |
| Mar ’26 | 31 | 39 | 33 |
| Apr ’26 | 17 | 50 | 35 |
| May ’26 | 1 | 5 | 3 |
| Jun ’26 | 17 | 12 | 12 |