BISCUITS - BRAND
BRITANNIA GOODDAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 11 in BISCUITS - BRAND
Buying Intent
13.14
3rd in category
Brand Trust
26.62
index value
Brand Desire
6.60
index value
As of Sep ’26, BRITANNIA GOODDAY records a Buying Intent index of 13.14, placing it 3rd of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 26.62 and Brand Desire 6.60. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 31.19 | 9.12 | 22.58 |
| Nov ’25 | 78.39 | 43.25 | 69.06 |
| Dec ’25 | 79.97 | 9.70 | 48.84 |
| Jan ’26 | 100.09 | 50.67 | 83.73 |
| Feb ’26 | 60.50 | 85.47 | 81.94 |
| Mar ’26 | 31.31 | 39.24 | 33.32 |
| Apr ’26 | 17.41 | 49.93 | 35.24 |
| May ’26 | 1.41 | 4.92 | 2.93 |
| Jun ’26 | 17.18 | 11.71 | 12.05 |
| Jul ’26 | 5.76 | 15.55 | 11.47 |
| Aug ’26 | 10.46 | 22.54 | 16.77 |
| Sep ’26 | 26.62 | 6.60 | 13.14 |