BISCUITS - BRAND
PARLE KRACKJACK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 5th of 9 in BISCUITS - BRAND
Buying Intent
12
5th in category
Brand Trust
5
index value
Brand Desire
10
index value
As of Jun ’26, PARLE KRACKJACK records a Buying Intent index of 12, placing it 5th of 9 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 5 and Brand Desire 10. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 1 | 1 |
| Jun ’25 | — | 1 | 1 |
| Sep ’25 | 4 | 6 | 8 |
| Oct ’25 | 3 | 3 | 4 |
| Nov ’25 | — | 1 | 1 |
| May ’26 | 3 | 3 | 4 |
| Jun ’26 | 5 | 10 | 12 |