BISCUITS - BRAND
PARLE KRACKJACK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 11 in BISCUITS - BRAND
Buying Intent
2.22
4th in category
Brand Trust
4.37
index value
Brand Desire
—
index value
As of Sep ’26, PARLE KRACKJACK records a Buying Intent index of 2.22, placing it 4th of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads 4.37 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Apr ’25 | — | 1.00 | 0.61 |
| Jun ’25 | — | 1.10 | 0.67 |
| Sep ’25 | 3.73 | 6.39 | 8.52 |
| Oct ’25 | 2.79 | 2.86 | 3.57 |
| Nov ’25 | — | 1.00 | 0.61 |
| May ’26 | 3.36 | 2.74 | 4.13 |
| Jun ’26 | 5.34 | 10.36 | 11.81 |
| Jul ’26 | — | 1.09 | 0.67 |
| Aug ’26 | 2.46 | 1.63 | 1.77 |
| Sep ’26 | 4.37 | — | 2.22 |