BISCUITS - BRAND
BRITANNIA MARIE GOLD — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 8th of 11 in BISCUITS - BRAND
Buying Intent
1.29
8th in category
Brand Trust
—
index value
Brand Desire
2.11
index value
As of Sep ’26, BRITANNIA MARIE GOLD records a Buying Intent index of 1.29, placing it 8th of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads — and Brand Desire 2.11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 1.38 | — | 0.70 |
| Jul ’25 | 2.34 | 2.90 | 2.95 |
| Aug ’25 | 3.63 | 2.01 | 3.06 |
| Sep ’25 | — | 3.07 | 1.87 |
| Oct ’25 | — | 0.77 | 0.47 |
| Apr ’26 | 2.66 | — | 1.34 |
| May ’26 | 2.80 | 2.32 | 2.83 |
| Jun ’26 | — | 3.31 | 2.02 |
| Jul ’26 | 3.95 | 0.87 | 1.89 |
| Sep ’26 | — | 2.11 | 1.29 |