BISCUITS - BRAND
PARLE HIDE & SEEK — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 10th of 11 in BISCUITS - BRAND
Buying Intent
0.64
10th in category
Brand Trust
—
index value
Brand Desire
1.06
index value
As of Sep ’26, PARLE HIDE & SEEK records a Buying Intent index of 0.64, placing it 10th of 11 brands measured in BISCUITS - BRAND. Its Brand Trust index reads — and Brand Desire 1.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Nov ’25 | 1.94 | — | 0.98 |
| Jan ’26 | 4.03 | — | 2.04 |
| May ’26 | 4.48 | 0.93 | 3.31 |
| Jun ’26 | 6.67 | — | 3.37 |
| Aug ’26 | 3.69 | — | 1.87 |
| Sep ’26 | — | 1.06 | 0.64 |