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TILES — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 5 brands measured
As of Sep ’26, CERA leads TILES on Buying Intent among 5 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | CERA | 39.83 | 34.45 | 40.10 |
| 2 | KAJARIA | 37.42 | 17.62 | 32.00 |
| 3 | JOHNSON | 9.68 | 40.26 | 28.60 |
| 4 | NITCO | 23.10 | 17.28 | 21.06 |
| 5 | SOMANY | 2.04 | 3.09 | 3.32 |