TILES
KAJARIA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 5 in TILES
Buying Intent
32.00
2nd in category
Brand Trust
37.42
index value
Brand Desire
17.62
index value
As of Sep ’26, KAJARIA records a Buying Intent index of 32.00, placing it 2nd of 5 brands measured in TILES. Its Brand Trust index reads 37.42 and Brand Desire 17.62. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 18.36 | 6.94 | 14.26 |
| Oct ’25 | 10.31 | 0.77 | 5.09 |
| Nov ’25 | 21.06 | 3.93 | 13.59 |
| Dec ’25 | 41.60 | 35.41 | 44.42 |
| Jan ’26 | 18.23 | 35.61 | 39.36 |
| Feb ’26 | — | 6.61 | 4.04 |
| Apr ’26 | 12.15 | 1.77 | 7.83 |
| May ’26 | 9.95 | 9.30 | 11.97 |
| Jun ’26 | 4.00 | 1.10 | 2.70 |
| Jul ’26 | 2.11 | 3.13 | 3.35 |
| Aug ’26 | 4.93 | 7.34 | 8.91 |
| Sep ’26 | 37.42 | 17.62 | 32.00 |