TILES
NITCO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 5 in TILES
Buying Intent
13
1st in category
Brand Trust
13
index value
Brand Desire
11
index value
As of Aug ’26, NITCO records a Buying Intent index of 13, placing it 1st of 5 brands measured in TILES. Its Brand Trust index reads 13 and Brand Desire 11. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 28 | 32 | 34 |
| Oct ’25 | 17 | 15 | 18 |
| Nov ’25 | 20 | 42 | 34 |
| Dec ’25 | 44 | 40 | 47 |
| Jan ’26 | 62 | 13 | 42 |
| Feb ’26 | 11 | 16 | 26 |
| Mar ’26 | 2 | 12 | 9 |
| Apr ’26 | 16 | 24 | 21 |
| May ’26 | 8 | 14 | 11 |
| Jun ’26 | 9 | 11 | 12 |
| Jul ’26 | 13 | 18 | 18 |
| Aug ’26 | 13 | 11 | 13 |