TILES
NITCO — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 5 in TILES
Buying Intent
21.06
4th in category
Brand Trust
23.10
index value
Brand Desire
17.28
index value
As of Sep ’26, NITCO records a Buying Intent index of 21.06, placing it 4th of 5 brands measured in TILES. Its Brand Trust index reads 23.10 and Brand Desire 17.28. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 17.27 | 15.35 | 18.33 |
| Nov ’25 | 20.46 | 42.15 | 33.74 |
| Dec ’25 | 44.43 | 40.27 | 46.98 |
| Jan ’26 | 62.20 | 13.25 | 42.29 |
| Feb ’26 | 10.93 | 15.86 | 25.81 |
| Mar ’26 | 2.17 | 11.96 | 8.78 |
| Apr ’26 | 16.20 | 23.51 | 21.22 |
| May ’26 | 7.91 | 14.52 | 10.86 |
| Jun ’26 | 8.64 | 11.43 | 12.25 |
| Jul ’26 | 13.42 | 17.67 | 18.24 |
| Aug ’26 | 13.22 | 11.17 | 13.41 |
| Sep ’26 | 23.10 | 17.28 | 21.06 |