TILES
CERA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 6 in TILES
Buying Intent
31
1st in category
Brand Trust
32
index value
Brand Desire
25
index value
As of Aug ’26, CERA records a Buying Intent index of 31, placing it 1st of 6 brands measured in TILES. Its Brand Trust index reads 32 and Brand Desire 25. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 52 | 39 | 45 |
| Oct ’25 | 30 | 32 | 35 |
| Nov ’25 | 43 | 51 | 53 |
| Dec ’25 | 30 | 26 | 32 |
| Jan ’26 | 45 | 50 | 52 |
| Feb ’26 | 33 | 32 | 36 |
| Mar ’26 | 35 | 13 | 37 |
| Apr ’26 | 18 | 30 | 26 |
| May ’26 | 32 | 52 | 48 |
| Jun ’26 | 1 | — | 1 |
| Jul ’26 | 38 | 35 | 40 |
| Aug ’26 | 32 | 25 | 31 |