TILES
CERA — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 5 in TILES
Buying Intent
40.10
1st in category
Brand Trust
39.83
index value
Brand Desire
34.45
index value
As of Sep ’26, CERA records a Buying Intent index of 40.10, placing it 1st of 5 brands measured in TILES. Its Brand Trust index reads 39.83 and Brand Desire 34.45. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 30.39 | 32.11 | 35.24 |
| Nov ’25 | 42.60 | 50.78 | 53.28 |
| Dec ’25 | 29.56 | 26.50 | 32.03 |
| Jan ’26 | 44.60 | 49.99 | 51.57 |
| Feb ’26 | 32.88 | 32.00 | 36.01 |
| Mar ’26 | 35.05 | 12.89 | 36.76 |
| Apr ’26 | 18.22 | 30.26 | 26.14 |
| May ’26 | 31.99 | 52.38 | 47.83 |
| Jun ’26 | 1.33 | — | 0.67 |
| Jul ’26 | 38.03 | 34.86 | 39.58 |
| Aug ’26 | 31.76 | 24.99 | 31.42 |
| Sep ’26 | 39.83 | 34.45 | 40.10 |