TILES
JOHNSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 5 in TILES
Buying Intent
28.60
3rd in category
Brand Trust
9.68
index value
Brand Desire
40.26
index value
As of Sep ’26, JOHNSON records a Buying Intent index of 28.60, placing it 3rd of 5 brands measured in TILES. Its Brand Trust index reads 9.68 and Brand Desire 40.26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 11.06 | 10.23 | 20.53 |
| Oct ’25 | 13.86 | 4.87 | 10.31 |
| Nov ’25 | 25.37 | 9.88 | 18.68 |
| Dec ’25 | 26.51 | 28.83 | 32.59 |
| Jan ’26 | 29.60 | 5.56 | 27.45 |
| Feb ’26 | 11.27 | 32.74 | 25.73 |
| Apr ’26 | 9.30 | 9.86 | 10.73 |
| May ’26 | 2.80 | — | 1.41 |
| Jun ’26 | — | 8.50 | 5.18 |
| Jul ’26 | 2.78 | 4.36 | 5.06 |
| Aug ’26 | 10.99 | 8.42 | 11.24 |
| Sep ’26 | 9.68 | 40.26 | 28.60 |