TILES
JOHNSON — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 5 in TILES
Buying Intent
11
2nd in category
Brand Trust
11
index value
Brand Desire
8
index value
As of Aug ’26, JOHNSON records a Buying Intent index of 11, placing it 2nd of 5 brands measured in TILES. Its Brand Trust index reads 11 and Brand Desire 8. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Aug ’25 | 1 | — | 0 |
| Sep ’25 | 11 | 10 | 20 |
| Oct ’25 | 14 | 5 | 10 |
| Nov ’25 | 25 | 10 | 19 |
| Dec ’25 | 26 | 29 | 33 |
| Jan ’26 | 30 | 6 | 28 |
| Feb ’26 | 11 | 33 | 26 |
| Apr ’26 | 9 | 10 | 11 |
| May ’26 | 3 | — | 1 |
| Jun ’26 | — | 8 | 5 |
| Jul ’26 | 3 | 4 | 5 |
| Aug ’26 | 11 | 8 | 11 |