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QSR — Brand Buying Intent in India
India’s Buying Intent Index · Aug ’26 · 7 brands measured · category Trust 0
As of Aug ’26, KFC leads QSR on Buying Intent among 7 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KFC | 198 | 255 | 256 |
| 2 | DOMINO'S | 94 | 103 | 111 |
| 3 | McDONALD'S | 23 | 73 | 54 |
| 4 | BURGER KING | 4 | 42 | 27 |
| 5 | SUBWAY | 38 | 3 | 21 |
| 6 | PIZZA HUT | — | 20 | 11 |
| 7 | INDI PIZZA COMPANY | 3 | — | 2 |