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QSR — Brand Buying Intent in India
India’s Buying Intent Index · Jun ’26 · 6 brands measured · category Trust 1
As of Jun ’26, KFC leads QSR on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KFC | 211 | 334 | 306 |
| 2 | McDONALD'S | 158 | 179 | 188 |
| 3 | DOMINO'S | 65 | 252 | 176 |
| 4 | BURGER KING | 27 | 48 | 45 |
| 5 | PIZZA HUT | 72 | 8 | 40 |
| 6 | SUBWAY | 2 | 7 | 5 |