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QSR — Brand Buying Intent in India
India’s Buying Intent Index · Sep ’26 · 6 brands measured
As of Sep ’26, KFC leads QSR on Buying Intent among 6 measured brands. The table below ranks each brand by its Buying Intent index, with its Brand Trust and Brand Desire index values. All figures are monthly index values (April 2025 = 100 base).
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| # | Brand | Trust | Desire | Buying Intent |
|---|---|---|---|---|
| 1 | KFC | 218.00 | 335.13 | 309.52 |
| 2 | DOMINO'S | 148.80 | 170.97 | 179.49 |
| 3 | McDONALD'S | 43.93 | 68.26 | 63.90 |
| 4 | PIZZA HUT | 2.78 | 54.06 | 33.12 |
| 5 | BURGER KING | 6.38 | 7.79 | 8.21 |
| 6 | SUBWAY | 5.46 | — | 2.77 |