QSR
DOMINO'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 2nd of 7 in QSR
Buying Intent
111
2nd in category
Brand Trust
94
index value
Brand Desire
103
index value
As of Aug ’26, DOMINO'S records a Buying Intent index of 111, placing it 2nd of 7 brands measured in QSR. Its Brand Trust index reads 94 and Brand Desire 103. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 191 | 124 | 177 |
| Oct ’25 | 109 | 93 | 112 |
| Nov ’25 | 105 | 114 | 119 |
| Dec ’25 | 62 | 153 | 122 |
| Jan ’26 | 119 | 165 | 153 |
| Feb ’26 | 95 | 296 | 218 |
| Mar ’26 | 70 | 213 | 158 |
| Apr ’26 | 65 | 194 | 144 |
| May ’26 | 142 | 173 | 170 |
| Jun ’26 | 65 | 252 | 176 |
| Jul ’26 | 103 | 70 | 96 |
| Aug ’26 | 94 | 103 | 111 |