QSR
DOMINO'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 2nd of 6 in QSR
Buying Intent
179.49
2nd in category
Brand Trust
148.80
index value
Brand Desire
170.97
index value
As of Sep ’26, DOMINO'S records a Buying Intent index of 179.49, placing it 2nd of 6 brands measured in QSR. Its Brand Trust index reads 148.80 and Brand Desire 170.97. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 109.00 | 92.99 | 111.99 |
| Nov ’25 | 105.35 | 114.00 | 118.92 |
| Dec ’25 | 61.49 | 153.39 | 122.38 |
| Jan ’26 | 119.35 | 164.74 | 152.71 |
| Feb ’26 | 94.86 | 296.38 | 217.74 |
| Mar ’26 | 69.59 | 212.73 | 157.99 |
| Apr ’26 | 65.11 | 193.54 | 144.19 |
| May ’26 | 142.23 | 172.87 | 170.36 |
| Jun ’26 | 64.84 | 252.08 | 176.07 |
| Jul ’26 | 102.75 | 70.42 | 96.58 |
| Aug ’26 | 94.59 | 103.58 | 111.17 |
| Sep ’26 | 148.80 | 170.97 | 179.49 |