QSR
McDONALD'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 3rd of 7 in QSR
Buying Intent
54
3rd in category
Brand Trust
23
index value
Brand Desire
73
index value
As of Aug ’26, McDONALD'S records a Buying Intent index of 54, placing it 3rd of 7 brands measured in QSR. Its Brand Trust index reads 23 and Brand Desire 73. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 118 | 62 | 99 |
| Oct ’25 | 292 | 185 | 262 |
| Nov ’25 | 108 | 272 | 200 |
| Dec ’25 | 55 | 233 | 158 |
| Jan ’26 | 127 | 28 | 82 |
| Feb ’26 | 262 | 221 | 269 |
| Mar ’26 | 61 | 72 | 75 |
| Apr ’26 | 278 | 358 | 351 |
| May ’26 | 156 | 142 | 167 |
| Jun ’26 | 158 | 179 | 188 |
| Jul ’26 | 18 | 37 | 30 |
| Aug ’26 | 23 | 73 | 54 |