QSR
McDONALD'S — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 3rd of 6 in QSR
Buying Intent
63.90
3rd in category
Brand Trust
43.93
index value
Brand Desire
68.26
index value
As of Sep ’26, McDONALD'S records a Buying Intent index of 63.90, placing it 3rd of 6 brands measured in QSR. Its Brand Trust index reads 43.93 and Brand Desire 68.26. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 291.88 | 185.06 | 261.68 |
| Nov ’25 | 107.56 | 272.12 | 199.95 |
| Dec ’25 | 54.72 | 232.75 | 158.13 |
| Jan ’26 | 127.10 | 27.54 | 82.54 |
| Feb ’26 | 261.69 | 221.14 | 268.95 |
| Mar ’26 | 61.00 | 71.87 | 75.10 |
| Apr ’26 | 277.83 | 358.37 | 351.02 |
| May ’26 | 159.06 | 145.17 | 170.58 |
| Jun ’26 | 157.96 | 178.84 | 188.41 |
| Jul ’26 | 18.09 | 40.85 | 31.35 |
| Aug ’26 | 26.78 | 73.47 | 55.96 |
| Sep ’26 | 43.93 | 68.26 | 63.90 |