QSR
PIZZA HUT — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 4th of 6 in QSR
Buying Intent
33.12
4th in category
Brand Trust
2.78
index value
Brand Desire
54.06
index value
As of Sep ’26, PIZZA HUT records a Buying Intent index of 33.12, placing it 4th of 6 brands measured in QSR. Its Brand Trust index reads 2.78 and Brand Desire 54.06. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 77.39 | 93.19 | 95.66 |
| Nov ’25 | 49.18 | 107.83 | 87.86 |
| Dec ’25 | 26.46 | 9.41 | 25.89 |
| Jan ’26 | 20.16 | 11.65 | 15.97 |
| Feb ’26 | 15.78 | 1.32 | 10.33 |
| Mar ’26 | 61.36 | 6.44 | 34.64 |
| Apr ’26 | 63.83 | 61.30 | 69.33 |
| May ’26 | 11.56 | 4.63 | 12.36 |
| Jun ’26 | 72.41 | 7.92 | 40.54 |
| Jul ’26 | 23.69 | 19.32 | 24.10 |
| Aug ’26 | — | 20.00 | 11.45 |
| Sep ’26 | 2.78 | 54.06 | 33.12 |