QSR
BURGER KING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 4th of 7 in QSR
Buying Intent
27
4th in category
Brand Trust
4
index value
Brand Desire
42
index value
As of Aug ’26, BURGER KING records a Buying Intent index of 27, placing it 4th of 7 brands measured in QSR. Its Brand Trust index reads 4 and Brand Desire 42. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 4 | 2 | 2 |
| Aug ’25 | 2 | 9 | 7 |
| Sep ’25 | 3 | 1 | 1 |
| Oct ’25 | 56 | 33 | 52 |
| Nov ’25 | 4 | 5 | 5 |
| Mar ’26 | 16 | 1 | 8 |
| Apr ’26 | 139 | 93 | 129 |
| May ’26 | 39 | 2 | 18 |
| Jun ’26 | 27 | 48 | 45 |
| Jul ’26 | 15 | 25 | 22 |
| Aug ’26 | 4 | 42 | 27 |