QSR
BURGER KING — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 5th of 6 in QSR
Buying Intent
8.21
5th in category
Brand Trust
6.38
index value
Brand Desire
7.79
index value
As of Sep ’26, BURGER KING records a Buying Intent index of 8.21, placing it 5th of 6 brands measured in QSR. Its Brand Trust index reads 6.38 and Brand Desire 7.79. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 3.69 | 1.79 | 2.53 |
| Aug ’25 | 1.94 | 9.24 | 7.14 |
| Sep ’25 | 2.78 | 1.28 | 1.12 |
| Oct ’25 | 56.04 | 32.55 | 52.44 |
| Nov ’25 | 3.63 | 5.00 | 4.89 |
| Mar ’26 | 16.19 | 1.07 | 8.46 |
| Apr ’26 | 139.23 | 80.85 | 122.47 |
| May ’26 | 39.12 | 2.03 | 18.32 |
| Jun ’26 | 27.40 | 48.52 | 44.74 |
| Jul ’26 | 14.70 | 24.95 | 22.41 |
| Aug ’26 | 3.69 | 8.97 | 7.08 |
| Sep ’26 | 6.38 | 7.79 | 8.21 |