QSR
KFC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 1st of 6 in QSR
Buying Intent
309.52
1st in category
Brand Trust
218.00
index value
Brand Desire
335.13
index value
As of Sep ’26, KFC records a Buying Intent index of 309.52, placing it 1st of 6 brands measured in QSR. Its Brand Trust index reads 218.00 and Brand Desire 335.13. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Oct ’25 | 156.15 | 251.72 | 224.36 |
| Nov ’25 | 179.74 | 83.04 | 132.80 |
| Dec ’25 | 206.70 | 76.47 | 154.91 |
| Jan ’26 | 247.72 | 375.16 | 352.70 |
| Feb ’26 | 174.23 | 439.39 | 344.56 |
| Mar ’26 | 189.65 | 252.18 | 250.61 |
| Apr ’26 | 422.89 | 522.12 | 529.36 |
| May ’26 | 191.16 | 330.37 | 294.09 |
| Jun ’26 | 211.47 | 333.92 | 306.48 |
| Jul ’26 | 194.66 | 236.99 | 242.12 |
| Aug ’26 | 198.71 | 255.49 | 256.92 |
| Sep ’26 | 218.00 | 335.13 | 309.52 |