QSR
KFC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Jun ’26 · 1st of 6 in QSR
Buying Intent
306
1st in category
Brand Trust
211
index value
Brand Desire
334
index value
As of Jun ’26, KFC records a Buying Intent index of 306, placing it 1st of 6 brands measured in QSR. Its Brand Trust index reads 211 and Brand Desire 334. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Jul ’25 | 403 | 152 | 296 |
| Aug ’25 | 105 | 175 | 150 |
| Sep ’25 | 144 | 291 | 244 |
| Oct ’25 | 156 | 252 | 224 |
| Nov ’25 | 180 | 83 | 133 |
| Dec ’25 | 207 | 76 | 155 |
| Jan ’26 | 248 | 375 | 353 |
| Feb ’26 | 174 | 439 | 345 |
| Mar ’26 | 189 | 252 | 250 |
| Apr ’26 | 423 | 522 | 529 |
| May ’26 | 215 | 330 | 307 |
| Jun ’26 | 211 | 334 | 306 |