QSR
KFC — Buying Intent, Trust & Desire
India’s Buying Intent Index · Aug ’26 · 1st of 7 in QSR
Buying Intent
256
1st in category
Brand Trust
198
index value
Brand Desire
255
index value
As of Aug ’26, KFC records a Buying Intent index of 256, placing it 1st of 7 brands measured in QSR. Its Brand Trust index reads 198 and Brand Desire 255. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| Sep ’25 | 144 | 291 | 244 |
| Oct ’25 | 156 | 252 | 224 |
| Nov ’25 | 180 | 83 | 133 |
| Dec ’25 | 207 | 76 | 155 |
| Jan ’26 | 248 | 375 | 353 |
| Feb ’26 | 174 | 439 | 345 |
| Mar ’26 | 189 | 252 | 250 |
| Apr ’26 | 423 | 522 | 529 |
| May ’26 | 215 | 330 | 307 |
| Jun ’26 | 211 | 334 | 306 |
| Jul ’26 | 195 | 240 | 244 |
| Aug ’26 | 198 | 255 | 256 |