QSR
SUBWAY — Buying Intent, Trust & Desire
India’s Buying Intent Index · Sep ’26 · 6th of 6 in QSR
Buying Intent
2.77
6th in category
Brand Trust
5.46
index value
Brand Desire
—
index value
As of Sep ’26, SUBWAY records a Buying Intent index of 2.77, placing it 6th of 6 brands measured in QSR. Its Brand Trust index reads 5.46 and Brand Desire —. All figures are monthly index values on the India Buying Intent Index (April 2025 = 100 base).
Open the live dashboard →How the Index works12-month trend
| Month | Trust | Desire | Buying Intent |
|---|---|---|---|
| May ’25 | 5.50 | — | 2.78 |
| Aug ’25 | — | 1.61 | 0.98 |
| Sep ’25 | — | 1.53 | 0.94 |
| Oct ’25 | — | 32.08 | 17.93 |
| Mar ’26 | 3.92 | 4.30 | 4.61 |
| Apr ’26 | 13.58 | 17.83 | 17.44 |
| May ’26 | 32.18 | — | 17.70 |
| Jun ’26 | 2.13 | 6.62 | 5.38 |
| Jul ’26 | — | 3.13 | 1.89 |
| Aug ’26 | 37.70 | 3.26 | 20.74 |
| Sep ’26 | 5.46 | — | 2.77 |